Video Marketing is the strongest trend in the online marketing industry. Everyday 100 Million consumers watch a video online and this number is expected to increase dramatically in the next couple of years. This basically means video is the right format to advertise your business online. The fact is that people that view a service or product video are 85% more likely to buy the service or product?
Online video is proving to be a strong marketing tool for many businesses. Video has moved from a luxury to a necessity. As a matter of fact, if a business is not doing video, they are now behind the game.
Video For Search Engine Optimization (SEO)
Video results have appeared in almost 70% of the top 100 search listing on Google in 2012 (Marketing Week)
The likelihood of getting a page one listing on Google increase 53 times with video (Forrester Research)
SEOMOZ concludes that posts with videos included will attract 3 times more in-linking domains than a plain text post
Econsultancy estimates videos in worldwide search results have a 41% higher click-through rate than plain-text results
YouTube accounts for over 28% of all Google searches (b2bmarketing.net)
Video For Websites
Forbes points to, 65% of senior executives have visited a company’s website after watching a video
76% of marketers plan to add video to their websites, making it a higher priority than Facebook, Twitter and blog integration (Social Media Examiner)
A study by Comscore found that on average a website visitor will stay two minutes longer on a site when they watch a video
Video For Mobile
Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks (Bytemobile Mobile Analytics Reports)
Online video consumption increased by 38% between May 2011 and May 2012 (Comscore)
63% of digital video screening on mobiles does not happen on-the-go, but rather at home (Cisco)